Diffusion of Innovations

I would like to talk about the "Diffusion of innovations" with the app Tik Tok specifically. When the app first started out there was a majority of early adapters that consisted of people who used to make "vines" before that app was shut down. Those influencers brought their fans and followers to the app and help the app kick start its life span. The app has grown and changed over the past couple months with updates and just overall ideas for videos inside the app. I was personally one of the "late" people to this app because I never understood its appeal but after being on it I've found out that it is a lot like "Vine" which is a big reason why people my age are so into it because a lot of us had vine as a big part of our everyday lives while the app was still around. The marketing campaigns that Tik Tok has their major "stars" do on their social medias help drive more and more young people towards the app which will overtime cement it in more and more peoples everyday lives which will make it like Instagram stick around longer. This App is now looked at as another form of social media which especially during pandemic times are booming because of the fact that there is nothing else do to for entertainment.

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